Maybe you can recall the first moment you came up with the idea for your business or this website, or share some of the major events that you or your company have gone through. Sharing how your company or site got started with your site visitors can help them relate to you and your business. It's important to build that sense of relatability with your site visitors.
Summarize what you or your company is all about in just a couple sentences. A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
What We Do
In this section you can write all about what you or your company do. You want to make it evidently clear to your site visitors what your site and what you or your company are all about. Do you provide a service, or is your site for informational purposes, or maybe you sell a product? If you sell a product, is it a physical good, or a digital good? Explain that here.
Why We Are The Best
Share with the world why you are the best at what you do. This could be the best at providing a service, why your product is the best on the market, or why you are the best at just being you. Sharing why you are good at what you do can instill a sense of security in choosing your site or your product over a competitors. In fact, if you have enough to share, you can make a page outlining all the reasons why you are the best.